A Content Composer

Onsite SEO means to utilize proven methods to optimize websites, using a core approach to onsite SEO and off-site SEO that creates a solid groundwork for your website.

First, looking at your website’s architecture, perform competitive analysis on both a search marketing level (all things a particular challenger may be engaged in) and on a SEO comparison level (what business-centric keywords and keyword phrases they appear to be targeting and how their website is optimized). Next, move into your onsite SEO efforts.

What is OnSite SEO

On-site SEO is the solid heart and soul for every website. It’s more than just determining you have the proper keywords optimized; it begins with website architecture, otherwise known as site architecture, and moves into internal linking structures (cross linking) to keyword selection and on-page element optimization (i.e. ALT-Tags, Heading Tags, and several other elements). It’s the process that any competent SEO will go through to organize a website to make it relevant and trustworthy to search engine algorithms.

Onsite SEO can be done in varying degrees of necessity. Depending on how strong and well-organized your website’s message and the how fluid the architecture is, decides, in most cases, the rigorousness of the on-site optimization.

What is Offsite SEO?

Search Engines measure a website’s relevance and domain-level trustingness based upon not only what a particular website says about itself through content and internal anchor text [onsite SEO], but what other websites say about the site in question [offsite SEO].

The Simple Backlink Explanation

Commonly known as “backlinks” or “link building”, offsite SEO is the vital element that helps to show trust and relevance to the search engine algorithms. It assures for search engines who is walking the walk and talking the talk, so to speak. It’s the of links from other credible sources that provide the organic hike.

Off-Site SEO Analysis

The next step is to breakdown your off-site SEO (or link building efforts) and your competitors’ off-site SEO. This is vital to knowing exactly what needs to be done in order to start competing with your market rivals and/or what needs to be done to outperform them and take back market share.

Building Your Search Engine Optimization

When all of the analysis is complete, then build a custom search engine optimization strategy that mixes all the necessary factors needed to achieve increased, targeted traffic to your website, improve leads and conversions, and, as a underlying after-effect, an increase in search engine result page placement.

Comments Off

In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.

1. GoogleRankings.com is an incredible tool that every webmaster should consult. Now, because Google rankings fluctuate multiple times a day, the site is sometimes a couple hours delayed, however it provides a great resource in quickly finding how your competitors stack up against your website. Not only that but you can use different key words in conjunction with a website to see how they rank. Incredibly useful in determining which key words should be used in your content and advertising.
As an example, if you were to decide on using a specific keyword phrase. Type in that key word into GoogleRankings.com, along with your competitor’s website, and you will see how they rank in regards to that specific phrase and/or word in Google. This will allow you to specifically pinpoint which phrases and/or keywords your competitors rank low in, which you will in turn begin to focus your attention on.

2. Google Suggest is used to determine the frequency of various key word searches.
http://www.google.com/webhp?complete=1&hl=en
As discussed before, not only is it important to find out how your competitors rank for a certain term in Google, but it is also perhaps even more important to find out how many times that specific phrase has been searched for. Google Suggest Beta is the perfect answer for this problem. Just type in a few words and it will immediately display multiple results for that specific term, and variations of it.

***Hint*** Remember, it is not always necessary to have a top 10 listing for the most popular searched phrase. Just imagine the potential of having 5 top listings for keywords that are not quite as popular. Not only will it be easier to achieve a top 10 listing, but while all your competitors fight over 1-3 key words, you are capitalizing on all the others. In the end this will mean a literal financial windfall depending on your product, etc.

Darren H. currently owns and is involved with various online marketing and management companies. He is the author of “How to Get Listed in Google within 72 Hours.” and prides himself on helping many individuals and business customers achieve top 10 rankings within Google in an extremely short time frame. To learn more and get started today please visit: http://www.top10googlerankings.com

Comments Off

The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled “Block-level Link Analysis,” by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.

How VIPS Works

The paper introduces VIsion-based Page Segmentation (VIPS), which begins with the premise that current link popularity algorithms are faulty in that they consider each page on the World Wide Web as a single node. Different “blocks” on a page however often have different semantics; for instance, a block on the left side of the page might contain a general navigational menu or text link advertisements, whereas the block on the right side of the page might contain an informational article or links to other Web sites about a certain topic. When VIPS is applied, these blocks can be separated by a computer with a vision-based program. Each block can then be considered as the fundamental unit of analysis, rather than the entire page. When a link is scored in terms of its block, the link”s contextual relevance can be interpreted more intelligently by search engines.

What VIPS Means for Search Engine Optimization

In the near future major search engines such as Google, Yahoo! Web Search and MSN Search will likely integrate some form of visual page segmentation into their search algorithms. A successful search engine optimization strategy should incorporate knowledge of block-level analysis to ensure that the effects of a link building campaign will be maximized. But how exactly does a concept like VIPS affect search engine optimization? Two consequences in particular should make every SEO take pause.

Devaluation of Links from Certain Blocks

VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily weight links from each block differently.

A link from the content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that rent links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.

Improved Contextual Analysis

The theme in which your link is placed also will be more important than ever before. Many search engine optimizers have voiced their opinion that “anchor text is everything”; that is, the theme of a page linking to a Web site does not parse link relevance, but only the anchor text of the link does.

With block-level analysis, search engines will be able to recognize the theme of any given block more easily. This should have the effect of boosting the link relevance for links from tightly-themed content blocks, while devaluing links that are in a block with no apparent theme.

Links That Will Always Soar

A search engine optimizer need not fear the effects of VIsion-based Page Segmentation. Although VIPS will probably devalue certain types of links that are favored by many SEOs, it will concurrently increase the value of themed, in-context links.

I have always stressed the value of legitimate links from directories, articles and press releases. These types of links are placed in a content block and are also tightly themed (that is, your target keywords will be near your link).Webmasters who actively build these types of links will benefit from long term rankings even when new twists such as VIPS are added into the algorithmic mix. In fact, these algorithmic improvements should improve search relevance and neutralize some of the spammier link building methods. And that’s something we should all be happy about.

Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com for more information. Mr. Hagans also maintains The Link Building Knowledge Base at http://www.linkbuilding.info to help other webmasters.

Comments Off