A Content Composer

After the video production is ended the editing part starts. Normally editing control units remain put largely with the editing corporations & the technically specialised professionals give a high level of creativity at some stage in the editing procedure. Commonly during the editing assignment the good fragments of the video footages are prioritised and redundant portions are got rid of. There is a number of useful software packages that are in big demand for this task. The aim of the video is analyzed and subtle revisions are finished as well. Sound clips and background music are also utilised during editing. There is also Special Effect Generators (SPG) which helps to make the particular footage more attractive. As a rule many of the creative companies provide the video production & the editing services. Vidify provides clear strategic insight into managing online video as an effective part your video marketing mix.

Today numerous video production businesses operate to satisfy business goals of different firms. Apart from businesses presentations, videography is also employed to preserve key events of life like that of anniversaries, birthdays, special occasions; travel and so forth. Handy video camcorders with digital chips are these days extensively available in the market. Short films have become reasonably popular as well as being very enlightening & amusing. In effect videos allow individuals to relate better to the subject matter than any other kind of media communications.

Today, various people are setting up video production and publishing agencies as demand of these brands of businesses are on the up. It’s also likely to obtain lots information from the Web regarding video production and publishing just with a couple mouse clicks. The development of video market has influenced the development of commercials & to prepare beautiful commercials, a good-quality video production and publishing business is indispensable. Internet videos play a vital task in execution of branding campaigns & currently video publishing is a popular concept among the World Wide Web users. Therefore, across the globe video production plays an important responsibility.

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The intelligent old Chinese catchphrase has a critical denotation; the statement illustrated the truth that each and every person identifies with an occasion considerably more when it is observed. By the use of video production or videography it’s realistic to record a series of occasions.

Nowadays in lots of different business presentations, video clips are repetitively implemented. Using video production it’s possible to offer the required info to several consumers to help lure them. Video production is now utilised for all sorts of jobs; however, quite a lot of short format videos and brand related productions are usually developed in order to achieve certain commercial targets.

Audio video presentations are very much in style & are therefore used in roughly any type of corporate activity. Video production companies by & large work with a certain brand of client or a corporation that are seeking to create an online corporate video, a presentation or an assortment of video clips. The total occupation of video production is often carried out by a number of freelancers; yet there are a couple of creative agencies around at the moment.

Involvement of music composers, cameraman and script writers can also be typical when creating internet video productions. What’s more, advertising agencies and PR firms have lately become involved with online video publishing and distribution. Vidify is a video production company that specialise in creating short format online video commercials for local independent neighbourhood businesses.

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Businesses that succeed in totally satisfying their customers are ahead of the game in terms of customer retention and are likely to be far more profitable than those businesses that don’t focus on customer satisfaction. Recent trends, however, clearly show that traditional survey methods are suffering from falling responses. And when exporters have customers scattered around the globe there is an obvious problem in how do they find out how their customers are feeling?

One of Britain’s more unusual companies working overseas is TRL Limited (the Transport Research Laboratory), based on a purpose-built site at Crowthorne, Berkshire. TRL, an internationally recognised centre of excellence in all issues relating to land transport, is the UK’s leading provider of innovative transport solutions. Well known for its work relating to road safety, the European New Car Assessment programme (NCAP), pedestrian safety and child restraint systems, TRL has built a global reputation second to none for its knowledge, technical application and professional integrity.

Working with consultants, contractors and product suppliers worldwide, TRL provides appropriate and effective solutions to problems of road infrastructure and management, road safety, public transport, undertaking transportation studies and economic analysis, environ-mental assessments and institutional strengthening.

TRL has worked in over 100 countries throughout Asia, Africa, Latin America and the Middle East, with a dedicated team working exclusively on international projects. In order to maintain its standard of excellence, TRL decided to survey the opinion of their clients to their business processes. To do this, they engaged the services of InfoQuest Customer Relationship Management Limited

InfoQuest uses a unique methodology, which is neither paper, web nor interview-based. Instead it relies on a game-like box and a deck of cards. Between 40 and 60 questions and statements appear on the cards, chosen from an extensive library, which are replaced into particular segments within the box depending on how the customer wishes to respond. This game-like procedure, which has been applied in more than 50,000 surveys, works in any language in any part of the world.

TRL, whose customers include the World Bank, chose to ask questions about their business processes; management interactions; the quality of their research; their bidding and tendering processes; communication; and flexibility. InfoQuest’s special boxes were packed with the question cards and then sent out to key customers as far away as The Philippines and Tanzania.

Within a few weeks 83% of the boxes had been returned. The high response rate that InfoQuest normally achieves means that those who use this research method can confidently target whom they want to survey.

In a business to consumer (b2c) environment most organisations have plenty of customers to choose from if they want to conduct a survey. I have maintained for many years that the best way of listening to the (b2c) customer is for the Chief Executive and their team to regularly spend time at the point of sale and do literally that. Listen to the customer.

However, in a business to business (b2b) environment many firms have far fewer customers and the relationship is not built on a point of sale contact - more likely it will be a complex matrix, with a number of people on each side of the customer/supplier divide having an input to the smooth running (or not) nature of an ongoing relationship.

Traditional methods for collecting survey data fall into two camps: - paper-based and interview-led surveys.

Paper-based surveys typically have a response rate of between 5% and 15%, which means that the vast majority of the people who are asked their opinion don’t join in.

There are two types of interview-led surveys: - face-to-face or using the telephone. Employing an agency to undertake face-to-face surveys in a b2b context is a very expensive undertaking, in that the agency will be doing exceedingly well if it can arrange to see more than one decision-maker at different customer locations in one single day. Telephone-based surveys have two serious inherent problems. The first is that the interview can be led, albeit unwittingly, by the interviewer’s tone of voice and flirtatiousness (or gravitas). The second problem is that the integrity of the responses tends to drop dramatically after the fourth or fifth question. This means that a sound telephone-based survey should ask no more than five questions and the most important question should be asked first.

TRL’s questions were chosen carefully to reflect what the business was trying to achieve and to ensure that the results were actionable. Too many surveys fail because of poorly designed questions. In a b2b environment the management team are often passionate about the product. Normally this is no bad thing. But as most b2b companies now have some form of quality assurance programme and are not operating in a monopoly situation, a more holistic view is needed when conducting a customer satisfaction survey. The review needs to consider people and processes, the drivers, rather than the quality of the product itself. These drivers are, after all, where businesses succeed or fail.

Since 1990 InfoQuest has included four overall questions and statements in every one of its 50,000 surveys.

“On an overall basis, how satisfied are you with our company?” is the last card in the deck. The available responses to this question are Totally Satisfied; Somewhat Satisfied; Insufficient Information to Evaluate; Somewhat Dissatisfied; and Totally Dissatisfied. The best Totally Satisfied score ever seen was 90% and the worst was just 2%. InfoQuest’s own extensive research revealed, “A Totally Satisfied customer contributes 2.6 times as much revenue to a company as a Somewhat Satisfied customer”. Put another way, the Totally Satisfied customer will be fiercely loyal, will recognise the value of the relationship over and above the cost of the product, and will not be tempted by the overtures of your competitors.

The three other standard questions are: -

“How satisfied are you with the ease of doing business with our company?” (highest score 93%, lowest ever score 3%).

“I would purchase products or services from your company again” and

“I would recommend your company to an associate”.

The last two statements are a counter balance. It is possible to have a score that reflects the sentiment “I am happy that we have a good working relationship but I’m not sure whether I should risk my own personal reputation by recommending you to a friend”.

The results of TRL’s survey were compared with InfoQuest’s database of world-class benchmarks and then delivered to TRL’s executive team, headed by Chief Executive Dr Susan Sharland.

Another exporter of excellence, Airedale International Air Conditioning Ltd., with offices in the UK, Germany, France, North America and South Africa, was keen to find out what its international customers really thought about their business processes. Established in 1974, Airedale is still run by the two founders, and has won both the Queen’s Award for Export Achievement and the CBI Award for Manufacturing Excellence.

Airedale manufactures a wide range of air conditioning products. It also provides service, maintenance and training to its customers. The company exports to more than seventy countries and regularly supplies air conditioning systems to some of the world’s most prestigious high-technology manufacturers. A recent project involved the installation of air conditioning systems at the VESTAS wind turbine factory in Denmark, where Airedale equipment now maintains comfortable conditions in the areas that produce and assemble the massive turbine blades.

As part of a continuing strategy for growth through excellence, Airedale needed to determine the opinions of its international customers in countries as diverse as China, Hong Kong, Latvia, Bulgaria, Poland and Russia. One very important consideration was the language to be used in the survey.

Traditionally most communications between Airedale and its customers have been in English, but the etiquette and public relations aspects of this customer satisfaction survey demanded that, on this occasion, local languages should be used.

Using local languages might not be as straightforward as it first appears, as the following example clearly illustrates. If an English-speaking supplier corresponded with a Malaysian customer in the Malay language, it could cause offence; the customer may well think that the supplier believes him incapable of fully comprehending an English survey.

InfoQuest issued the Airedale’s customers with special boxes in the appropriate local language, used native language speakers to validate the surveys and translate the written responses to ‘open’ questions back into English. Again the world-class benchmarks were used as comparators to help Airedale to not only maintain, but also improve, its high standard of excellence. In this instance 75% of the surveys were returned.

Customer satisfaction surveys are playing an ever-increasing role in quality-based companies. The revised international standard ISO 9000 version 2000 now promotes this practice, and the EFQM (the European Federation of Quality Management)’s Excellence Model, which is separated into nine business process, promotes Customer Results as the most important single element, giving it a rating of 20%.

As a final thought, Alan Duttine, Joint Managing Director of Airedale, states, “At the end of the day, the report itself is not important. What is important is that, as a company, we do something about it.” It is this sort of driving force that makes the difference between a good company and an excellent one.

JOHN COLDWELL
Managing Director
InfoQuest Customer Relationship Management Ltd.
The Old Chapel
Chapel Hill, Clayton West
Huddersfield
HD8 9NH
UK
Tel.: +44(0) 1484 868390
Fax: +44(0) 1484 868391
E-mail: jc@infoquestcrm.com
Web: http://www.infoquestcrm.com

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As discussed in part 1 of this article, “Your Private Practice: Beware of the Problems,” I usually don’t recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients.

However, if you are convinced you need to advertise or have a reason to believe that your ads will be effective as a method of marketing your practice, here are 6 tips that will help you maximize the results you will get from your financial investment.

1.When placing an ad, make the decision up front that you will commit to run it for 6 months to a year so that people get used to seeing it repeatedly.

You can’t expect to get results from an ad that you have only placed for a short period of time. Repetition is key here.

2.Your ad will be more effective if you gear it towards a specific target market.

Directing your ad towards a general audience is not as effective as directing it towards those who are experiencing a particular problem (e.g. loss of relationship, problem with alcohol or drugs, people experiencing back pain, etc.). People want to see someone who has expertise with their specific problem. In addition, when they see an ad that speaks to their problem directly, they are more likely to respond to it.

3. Advertising works best when you place your ad in a well targeted publication.

Think of the type of client you want to attract and their problem(s), find out what they read, and place your ad in these publications. For example, if you work with parents of young children, you might want to place your ad in a parenting magazine.

4. Make the client’s concerns the focus of your ad, not yourself or your services.

Open the ad by addressing the core problem(s) your clients are experiencing, so that when they read it, they say to themselves, “Yes, that’s me. This is exactly the problem I’m having.” In the end, not only will you get more clients this way, but your clients will be better served as they will be more suitable for your particular services. In addition, be sure to mention a few key benefits people can expect to experience if they work with you.

5. Find places where you can advertise your private practice for free.

Some publications will allow this, especially if you offer free presentations to the public.

6. Don’t rely solely on advertising to market your practice.

Advertising works best when used as part of an integrated strategy. Again, because of the 5-7 contacts principle, the more ways you market your practice, the more potential clients and referral sources will be exposed to you and your practice.

Unless you have a large expense budget, follow the guidelines above, or have reason to believe your ads will be successful, you are probably better off finding alternative means for marketing your practice. After you have an established practice, some well-placed ads can be helpful if used as part of an overall marketing strategy.

© Juliet Austin, 2004

Bio of Author

Juliet assists helping and healing professionals (coaches, therapists, counselors,
massage therapists, chiropractors, etc.) who are struggling to market their
practices.
She helps her clients overcome resistances to marketing, learn and implement no or
low-cost marketing strategies, create compelling promotional materials, and write
effective website copy.

Sign up for Juliet’s free ezine, “Enlightened Marketing” at: http://www.julietaustin.com

Visit her
Marketing a Practice blog and her
Website Design
and Promotion blog for socially responsible businesses that she co-authors with Web Designer, Nathaniel Richman, of nrichmedia (nrichmedia.com).

The author grants reprint permisson as long as the article and by-line remain
intact and the links are made live.

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If you’re reading this sentence, you’ve just supported the point I’m about to make. Direct mail postcards with numbered headlines offering solutions work!

The formula is simple:

First, pick a goal or an accomplishment (saving money, increasing performance, improving health, avoiding pain, etc.). Then tell the reader how to accomplish this goal in X number of steps. Or give them X number of ways to achieve the same goal.

Here are seven tips for using numbered headlines on your direct mail postcards:

1. Use odd numbers.
With all other things being equal, odd numbers have been shown to outperform rounded, even numbers. They appear more legitimate and scientific. That’s why Listerine “kills 99% of germs” instead of 100%.

2. Write numbers as numbers.
Numbers catch the eye better in numerical form (7), as opposed to written form (seven).

3. Crank up the benefits.
To increase the motivating power of your numbered headline, simply increase the reward promised by the headline. For example, instead of “7 Ways to Decrease Your Debt,” you might say “7 Ways to Eliminate Your Debt.” Only one word has changed, but now the promise of value is much greater. “Decrease” is vague. “Eliminate” is absolute.

4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn’t need to be any more complicated than that.

5. Use strong action words.
Instead of telling readers how to “increase the safety of their computer systems,” tell them how to “safeguard their data and shield their servers.” Strong words conjure up strong emotions. Boring words yield boring results — drop them from your direct mail vocabulary.

6. Deliver on your promise.
If your postcard headline mentions “21 Ways to Increase Your Email Marketing Success,” you better follow up with (you guessed it) 21 ways to improve the reader’s email marketing. At the least, offer a summary or excerpt of those tips and then point to a full report that offers the rest.

Stay away from “bait and switch” headlines that don’t deliver on the promise. Trickery and deceit will get you nowhere.

7. Follow a formula.
Develop a formula when creating your headlines. This will help you ask all the right questions and shape a headline around the answers to those questions.

Example formula:

Audience
Product
Number of parts
Benefit
Headline

Now let’s imagine we’re a financial services company using this headline formula for a direct mail postcard. It might go something like this:

Audience: Middle-income taxpayers
Product: Financial seminar
Number of parts: Three
Benefit: Saving money
Headline: Get More Money at Tax Time — 3 Simple Steps

You can see how the formula builds the headline. It also helps us identify the heart of our message and the audience it’s intended to reach.

Bonus Tip: Write a Dozen, Keep the Best.
Headlines can make or break a direct mail postcard. So don’t settle for your first attempt. Even professional copywriters rarely hit the mark on the first try.

Personally, I’ll write at least a dozen versions of a direct mail headline. Then I’ll eliminate half of them (the weaker half) right off the bat. Then I’ll put them aside for a day or so, and when I review them again I’ll pick what I think is the best one.

* You may republish this article in its entirety as long as you include the byline and author’s note. If publishing online, please leave the hyperlinks active.

About the Author
Brandon Cornett is the editor of PostcardSmart.com, the Internet’s largest website dedicated entirely to direct mail marketing with postcards. For more expert articles on postcard marketing, visit http://www.PostcardSmart.com

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Most products, whether they are tangible goods or intangible services, go through predictable stages during their natural life. This is usually referred to, in marketing circles, as The Product Life Cycle. These stages are (1) Product Development, (2) Introduction, (3) Growth, (4) Maturity, and (5) Decline.

Your network marketing business will behave in a similar fashion, that is, it will go through various stages as you work toward achieving your financial goals. Since I’d like to take a positive view, I won’t consider the possibility of “Decline.” Instead, I offer four stages that your downline will go through as you build it for success, what I call the Product Life Cycle of Network Marketing: (1) Introduction, (2) Development, (3) Growth, and (4) Maturity.

1) Introduction. This first stage is when you are new to the business and have not yet developed the skill set needed to be successful in MLM. You may not have developed the “intestinal fortitude” needed to get beyond some initial setbacks. If you have not been involved in a network marketing program before, you’re probably making mistakes and, hopefully, realizing you have a lot to learn. You also need to beware of those well-meaning people who will tell you that you won’t succeed, particularly family, friends, and co-workers.

During Introduction, you’re trying to develop a track record of success that you can fall back on when you encounter some resistance. A lot of new networkers quit because they listen to all the naysayers instead of keeping that burning desire to move through the hard times and stay on course.

If your sponsor hasn’t worked with you to arm you for success, then it’s up to you to arm yourself. Listen to the advice of some of the giants in this industry - David Butler, Jim Rohn, Bob Schmidt, Sherman Unkefer, to name a few. They’ll teach you the skills you need so you’ll have the confidence to push forward.

2) Development. Congratulations. You’ve gotten past the first stage and are building a downline. Now, be a good sponsor by showing your downline how to be successful. Here your goal is to help them recruit their downline. If you’ve done it right, you should begin to see the business builders emerge. Hopefully, you’ve got a few who share your vision, and you can begin working with them consistently to build momentum.

In the Development stage, you should see people entering your downline that you do not know. This is your personally sponsored distributors bringing in THEIR personally sponsored distributors. Now is the time to make sure your people are teaching their people how to be successful, i.e. that they, too, are being good sponsors. At this point, you should get the feeling that the business is starting to take shape, that it has a chance to grow on its own.

You must guard against complacency, however. This is the most important time because you need to build an organization that can grow on its own. The vast majority of people who exit network marketing do so during the first two stages, so don’t quit on your downline. Keep working with your builders so that they don’t leave the business.

3) Growth. In this stage, your checks should start looking a lot bigger. Your builders are growing their downline, and you may have several successful legs emerging. You may have hundreds, or even thousands, of distributors in your downline, and your business builders are also earning bigger paychecks.

Congratulations, again. If you’re in this stage, you’ve shown that you have the ability to teach business builders how to recruit and develop business builders of their own, and the downline has definitely taken on a life of its own. You’re feeling pretty good about yourself, and you have every right to.

Here again, however, you must guard against complacency. You can make a good living in the growth stage but you’re not home free yet. You’ve got to push forward to the next stage if you really want to create wealth.

4) Maturity. Your organization has reached Maturity when you no longer have to shepherd its growth. In other words, no matter what you do, you can’t stop it from growing. It has taken on a life of its own, and even if you were to walk away from active involvement in the business, you can depend on a steady stream of passive residual income for the rest of your life.

Isn’t that why you got into this business in the first place?

Reaching Maturity is rare. Many downlines get close to this stage, but fail because the leader quit too soon. Remember, if you do not nurture your downline, if you do not give them a track to run on, if you do not build their confidence and arm them for success, you will not reach the Maturity stage. Rather, your organization will probably fizzle out somewhere between the Development and Growth stages, and reaching the Maturity stage will be nothing more than a pipe dream.

Make it your goal to have your downline reach all four stages. When your personally sponsored distributors believe they’ve reached the Maturity stage, then you can feel confident that you’ve reached that stage. Otherwise, your organization may never reach its full potential.

To your success!

Bruce Bailey, Ph.D.

Dr. Bailey has transformed the incomes of scores of MLMers. His never-miss tactics have been used by thousands to turn their MLM dreams into realities! For FREE access to his e-course, visit http://www.myidealmlm.com

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Salehoo: Faux Suede Mini Dress Wholesale
One thing that you want is another scam that is just going to run with your money. Salehoo is able to offer the largest database on all sorts of places for your to get what you need for your business, and find it fast. There is no risk of a fake or a scam. One of the best things that I like is that there are reviews from other members on the suppliers. So, if the supplier has a bad reputation, you will know about it. You will also have a message board that you can post questions and get great answers. I love the ease and confidence that I have when using Salehoo. Salehoo is a directory that has a massive list of quality suppliers including drop shippers wholesalers and importers.

Liquidation and Closeout sales can be a fantastic source for cheap products but you usually have to buy by the pallet load and these can sometimes include broken or returned goods that aren’t in saleable condition There are many wholesale trade publications which will have advertisements and listings for wholesalers. Salehoo a popular Online wholesale directory is tauted to be the most informative and comprehensive database of wholesalers

Salehoo Bebe Clothing At Wholesale:
In conclusion, real Wholesale Suppliers and real Drop Shipping Suppliers just do not have a budget to promote their services and products to new clients, especially small home based businesses.

You also get a list of top secret drop shippers. This is why if you find a huge website full of products for resell chances are it is a middleman buying the products in bulk marking up the price a little bit offering a drop shipping service to you and getting you to do all the hard work for less money. See Salehoo.

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Salehoo: Wholesale African American Designed Tote Bags
Salehoo’s wholesale directory also has a private members only forum. This has been a brilliant resource for speaking to like minded entrepreneurs and getting information about trading online. Their website is updated daily so not the problem of half the wholesalers being either no longer active and the links not working anymore. They also have 24 hour live support 6 days a week, this is a first in my experience where you can ask them anything. I have been actively selling on Ebay for about 5 years.

In other words they don’t treat wholesale like a real business You should also focus on developing a reputation for your wholesale business. This constant evolution guarantees most up to date list of legitimate suppliers

Salehoo Perfume Wholesale Dealer Login:
The short answer is by finding good wholesale distributors. This morning I googled wholesale distributor and found that 14,000,000 sites were listed. That’s 14 million sites! And the problem is getting through that mess to find legitimate wholesale distributors that are willing to work with you.

I first started trying to find items that sold well trying to locate wholesalers to work out what the profit would be and then if I could make any money. This is why if you find a huge website full of products for resell chances are it is a middleman buying the products in bulk marking up the price a little bit offering a drop shipping service to you and getting you to do all the hard work for less money. See Salehoo Review.

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Even seasoned experts have to face the harsh reality that great work can’t protect them from having to market. Marketing and sales are life skills essential for survival. If you want to do what you love, here’s what it takes to get past that “first date.”

Back to School

For many professionals, finding
yourself at the bottom of the “revenue learning curve” is a frustrating
experience. To make matters worse, your target buyers are on a steep learning
curve about what you can do for them. The key is to enlighten both yourself and
your buyers. Knowing how to market and sell, then skillfully applying this
knowledge to your buyer is what will get you there.

There are four stages to climb on your
journey - picture a staircase or ladder, with one stage on each level:

Clueless. You don’t know what you
don’t know. This often manifests as frustration with your buyer - why don’t
they get it?! Can’t they see you’re the best? For your buyers, it could be that
they don’t know you exist or that they see little difference between you and
your competitors. Ignorance can be bliss, but it won’t get you more business.

Anxious. You’ve become aware that
there’s a lot you don’t know. Reading this article could move you to this
stage. Witnessing a colleague or competitor win a contract that you missed out
on could do it. For your buyer, this could happen if you do a free needs
assessment, or send a short case study illustrating client successes they’ve
not been able to achieve on their own. Bottom line: you’re more motivated to
close the gap between your current state (in pain) and your desired state
(pain-free and successful).

Confident. Armed with new knowledge,
you feel more confident. With some effort, coaching,

courage to try new things, and small
successes, you get better results. It takes effort to do the right things, but
you’re on your way. For your buyer, this stage means they see “What’s In
It For Them” to do business with you, are confident you can solve their
problem better than anyone else, trust that you’ll not let them down, and see a
clear path of action to get their needs met.

Competent. Like tying your shoes,
this is when it feels natural and easy. You’re probably here in your chosen
profession. With the right approach and accumulated successes under your belt,
you’ll get here with marketing and sales. It’s a blissful place to be and will
get you more business than you ever thought possible!

Brains and Beauty

Facing your “revenue reality”
can be a tough pill to swallow. To make it easier, give these things a try: