Orange, the mobile broadband operator, has come out with a new short-term offer for small businesses, aimed at encouraging them to subscribe to their mobile broadband services.
Under the offer, which runs from May 1 to July 31, these businesses can subscribe to the service for a low cost of £7.50 per month if they are already Orange customers and £10 per month if they are new customers. Small businesses have so far been less than enthusiastic about picking up mobile broadband, and Orange hopes to remedy this by the introduction of these offers, which place it at the top of the market in terms of cost-effectiveness of its service packages. Offers such as mobile broadband with free laptop have been around for a while now and been popular with the majority, but have yet to encourage the business user to consider it as a viable option.
Analysing the move, Pauline Trotter from Ovum told ZDNet UK that the slashed rates should help small business owners place more confidence in mobile broadband, as the costs will be well defined, and that the rest of the market is likely to mimic Orange’s bold step. Orange has cut its prices by around half in order to lure small businesses into buying mobile broadband packages. Both rate plans under the offer are obviously subject to fair use terms.
Once the offer expires on July 31, it will be back to old rates for businesses wishing to buy mobile broadband. Orange offers a Business Everywhere Unlimited plan for £15/month, and for customers who travel often, a Business Everywhere Traveller plan for £35/month.
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