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Every business must take the right steps to cultivate the culture it desires. The culture is the single greatest force that affects your employees. You want all employees to convey the feelings and attitudes that best support your company’s goals. No matter how many employees you have, you want all of them to project the coherent company culture that you want customers, vendors, and others to perceive about your company.

Your corporate culture does not relate directly or exclusively to your profit margin. Rather, it relates to the emotional health and well-being of your employees which is closely related to your profit margin. Be sure your employees get the right training to do their job well and to grow professionally. Be sure that the work pace is sustainable and will result in good quality. Always show employees that you appreciate their contributions and reward special achievements.

You can gauge the health or your corporate culture by observing your employees. You want to hear laughter in the office, and you want employees to be focused. If you notice the absentee rate increasing or employees taking longer lunches and breaks, it may mean that your corporate culture needs to be revisited. On a regular basis, have lunch or coffee with different employees and ask them to discuss their concerns and make suggestions.

To really show your employees that you care more about them than profit, schedule a social event during work hours.

Jo Ann Joy, Esq., MBA, CEO
Copyright 2006 Indigo Business Solutions. All rights reserved.

About the author Jo Ann Joy is the CEO and owner of Indigo Business Solutions, a legal and business consulting firm. Indigo Business Solutions is a “one stop shop” for small businesses, because we offer both legal and business services. We can provide all the professional services that a business requires, and they won’t have to be “referred out” and pay another professional. Jo Ann has a law degree, an MBA, and a degree in Economics. She is a strategic business attorney who works closely with clients to greatly improve their chance of success. Her background includes commercial, corporate, contract and real estate law, and she has experience in accounting, financial planning, mortgages, marketing, product development, banking, and business planning and strategies. She ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects. If you have questions about legal, business or tax topics, please visit our website http://www.IndigoBusinessSolutions.net Phone: 602-663-7007; Fax: 602-324-7582.